WatchaTV and Joburg Theatre bring hope to musicians


A groundbreaking partnership agreement has been entered into between WatchaTV and Joburg Theatre to stage a series of concerts and special showcases involving some of the top artists and bands in South Africa.


WatchaTV Virtual Stage, which has been hosting and broadcasting shows to the comfort of music fans homes before and during lockdown has now finally found a home at the Joburg Theatre.


Dr. Sipho Sithole, a director and partner at WatchaTV said, “I have been a regular at Joburg Theatre since the mid-90s and this partnership with Joburg Theatre is a continuation of my love for the arts. Through this partnership, my partners at WatchaTV and I, promise to bring quality shows by some of the most admired musicians and artists in this country. We are humbled by Joburg Theatre’s acceptance of our proposal when we approached them for what we think is going to be an amazing artistic journey”.


A hybrid concept that brings limited audiences to the theatre, under Covid-19 restrictions, as well as virtual audiences via WatchaTV Virtual Stage, the partnership already promises to be an exciting one for music fans dying to be in the audience after a long period of lockdown. The first artists already lined-up for performances, starting with Buhlebendalo’s #MakubeChosi concert on 25 September, followed by The Max-hoba Experience, scheduled for 27 September.


Dr. Sithole also said WatchaTV is proud to bring the Best Female of the Year at SAMA 2020, Ami Faku, on 2 October who will be celebrating her top charting debut album, Imali, to her fans.


The CEO of the Joburg City Theatres, Ms Xoliswa Nduneni-Ngema, also shared her excitement regarding the partnership and said, “I have been following the work of WatchaTV since they hosted the International Jazz Day on 30 April and various shows since then, including Ladysmith Black Mambazo, Sibongile Khumalo, Nduduzo Makhathini, Mandisi Dyantyis, Tutu Puoane, Bokani Dyer and many others. WatchaTV fits into our vision ensuring that the show must go on even under these difficult circumstances”.


The Joburg Theatre team is excited to start working again and doing what they like, which is producing and bringing content to the cultural and creative community.